Media
brand kit.

Logo, colors, type, graphics and approved text for finals.id promotion.

Version 1.0November 2026finals.id

Media brand kit

01 Welcome

Welcome to finals.id

finals.id is a stats site for THE FINALS. It shows weapon and scoreboard leaderboards, player profiles, clubs, weapon stats and server status.

The Finals.id Companion App runs in the background alongside Steam & the game. It is required in order to keep your Embark token refreshed and provide you with up to date weapon stats, win rates, match history and ping information.

Do not deform the files. If you need a different format or aspect ratio, please message Tyr.

finals.id is unofficial and not affiliated with Embark Studios.

In this kit

  • logosLogo, wordmark, logo + wordmark. SVG and PNG.
  • graphicsScreen, square post, overlay badge, Twitch panel.
  • fontsOutfit and Poppins, with licenses.
  • colorsHEX and RGB values.
  • copyText for panels, chat and posts.
  • finals-id-brand-guideThis guide. PDF and HTML.
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Media brand kit

02 Logo

The logo

Use the default logo + wordmark first.

Default logo + wordmark
finals-id-lockup.svg
Logo
finals-id-mark.svg
Stacked logo + wordmark
finals-id-lockup-stacked.svg
Wordmark
finals-id-wordmark.svg
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Media brand kit

03 Space and size

Clear space and minimum size

Keep this area empty.

XXXX
X

X = half the logo height. Keep at least X on every side.

Minimum size on screen

  • Default logo + wordmark120 px wide
  • Stacked logo + wordmark72 px wide
  • Logo24 px tall
  • Wordmark80 px wide

Shown at scale.

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Media brand kit

04 Backgrounds

Use a dark background

The logo is always red in promotional material.

Dark backgroundUse as is.
Busy or bright imageUse the plate version.
Red areaDarken behind the logo.
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Media brand kit

05 Misuse

Do not change the logo

No white or one-color version.
No color changes.
No stretching.
No rotating.
No shadows, glows or outlines.
No light backgrounds.
No extra space between parts.
finals.id
No other fonts.
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Media brand kit

06 Color

Color

Dark, with one red accent. Red for small highlights only.

Finals red#D21F3CRGB 210 31 60Logo .id, icons, highlights
Background#1D1A20RGB 29 26 32Backgrounds
Surface#252128RGB 37 33 40Cards and panels
Line#322D38RGB 50 45 56Borders
Text#F1F2F4RGB 241 242 244Main text
Muted#AEABB4RGB 174 171 180Secondary text
Red text size

24 px or larger, or 19 px bold.

70%Background15%Surface10%Text5%Red
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Media brand kit

07 Type

Type

OutfitHeadings, numbers, labels
Aa.
  • Every statExtraBold 800
  • Every statBold 700
  • Every statSemiBold 600
  • Every statRegular 400
Know your stats.Hero lines: ExtraBold, italic, uppercase.
PoppinsBody text, calls to action
Aa.
  • Every matchSemiBold 600
  • Every matchMedium 500
  • Every matchRegular 400

All the leaderboards and stats you ever wanted, tracked across every region.

Body: Regular. Calls to action: SemiBold.

Sentence case for headings.

Uppercase only for labels and hero lines.

Never type the logo. Use the files.

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Media brand kit

08 Graphics

Graphics

Examples on how our assets can be combined to create posts, images, etc.

Full screen graphic with finals.id/downloadFull screen graphic with finals.id
Full screen1920 × 1080 PNG
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Media brand kit
Square post with finals.id/downloadSquare post with finals.id
Square post1080 × 1080 PNGSocial posts.
Overlay badge with finals.id/downloadOverlay badge with finals.id
Overlay badgePNG, also at 2xAt least 24 px from the edge.
Twitch panel graphic
Twitch panel320 × 100 PNG, also at 2xLink to finals.id/download.
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Media brand kit

09 Twitch panels

Twitch panels

My stats panel
My statsYour finals.id profile
Get the app panel
Get the apphttps://finals.id/download
Discord panel
Discordhttps://discord.gg/wGCckDSmpN
My stats, art panel
My stats, artYour finals.id profile
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Media brand kit

10 Copy

Text post examples

Tagline

Every match. Every gun. Every stat.

Graphics, titles, posts

Short tagline

Know your stats.

Hero lines, small spaces

Call to action

Get the Companion App: finals.id/downloadShort: Track every match you play: finals.id

Chat command !finals

I track my stats with finals.id. Get the Companion App: https://finals.id/download

Chat bots

Social post

I track my stats in THE FINALS with finals.id. Get the Companion App at https://finals.id/download to see your weapon stats, win rates and match history. My profile: [your profile link]

Twitch, X, Bluesky, Instagram, Discord

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Media brand kit

11 Talking points

What to say

Facts you can say

  1. finals.id has weapon and scoreboard leaderboards, player profiles, clubs and weapon stats.
  2. The Companion App runs alongside Steam and the game, on Windows, macOS and Linux.
  3. It keeps your Embark token refreshed. Run it once every 24 hours and it still tracks all your matches.
  4. Console players: link PSN or Xbox to the same Embark ID as your Steam account, and have THE FINALS in your Steam library. It does not need to be installed.
  5. It provides up to date weapon stats, win rates, match history and ping.
  6. It does not inject into the game or change game files.
  7. It needs no administrator rights. Close it any time.
  8. VirusTotal scans every release.

Writing rules

  • Write finals.id, Finals.id, Finals.ID or F.ID.
  • Game name: THE FINALS.
  • App name: Finals.id Companion App.
  • In sentences, finals.id is one color.

Do not

  • Do not say finals.id is affiliated with Embark Studios. We are unofficial, though we would love to make proper contact with them.
  • Do not promise features not listed here.
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Know your stats.

Server StatusWeapon LeaderboardsMatch History

Made by Kian Bröse & Tyrthurey.

finals.id is unofficial and not affiliated with Embark Studios.